Why website speed affects sales and Google rankings
· 5 min read
Page speed sits at the intersection of user experience and search visibility. Visitors abandon slow pages, and Google's Core Web Vitals feed directly into how your pages rank.
The commercial cost of slow pages
Every additional second of load time increases bounce rate, and on mobile connections the effect is amplified. For e-commerce and booking journeys, slow steps in the checkout are where revenue quietly leaks away.
What Google actually measures
Core Web Vitals track how quickly your main content appears, how soon the page responds to interaction and how much the layout shifts while loading. These are measured from real visitors — you cannot hide a slow site behind a fast office connection.
How modern builds stay fast
Server-side rendering, optimised images, minimal client-side JavaScript and proper caching keep pages fast by design. It is far cheaper to build performance in from the start than to retrofit it later.